Technology-Based Market Analysis

The Minnesota Asphalt Pavement Association (MAPA) wanted a system to examine more than 30 years of pavement performance data collected by the Minnesota Department of Transportation. After working with  tools Trisight developed for National Asphal Pavement Association they asked us to develop a web interface and a series of reports evaluating the long-term performance of a portfolio of pavement technologies in Minnesota, such as an analysis of the role of pavement performance factors on lifetime greenhouse gas emissions. MAPA used these quantified, verified insights to better understand the competitive advantages of their members' products and in order to update their long-term marketing strategy.